Lead Generation – How to Build a Pool of Consumers Interested in Your Business

Small, medium-sized or large, whatever your business is, one prime concern for you will be to continuously connect with people who are interested in your products or services. With the advent of the internet and smartphones, digital marketing took an important position in the marketing strategy of every organization. There was a time when having…

Social Media Marketing – How does it Help a Business?

In about 7.7 billion of the world’s population, 4.33 billion people are active on the internet. In other words, more than half of the world’s population is active on the internet. Over 80% of internet users from around the world have social media accounts. As the world is turning more and more digitalized, in order…

Big or Small, Your Business Needs a Good-Looking Website

There was a time, before the arrival of the internet, when businesses were noticed and approached by a limited number of people, in the absence of any form of display ads. Today, people spend many hours of a day on the internet through their smartphone, desktop or various other devices. Therefore businesses have no choice…

9 Reasons Why You Should Have an E-Commerce Website for Your Business!

E-Commerce involves the act of selling and purchasing products or services online. Though E-Commerce companies have been in India for more than a decade now, online shopping has been gaining popularity in recent times due to two primary reasons. The increase in the number of internet users and the higher penetration of smartphones in India…

Web Development: From Ink to Link

Trends of Digital media have been on the rise for the better part of a decade now. The world, by this means, has witnessed a Digital Revolution. An entire generation dedicated to taking everything offline, online. We, as a person of the 21st century, are witnessing a new era of innovation. Everyday there are people…

What is Social Media Marketing? Why it Relevant?

In the 21st century, we have seen the shift of paradigm for interaction from offline, or in-person basis to a virtual platform. Interaction is no longer limited by the constraints of physical presence, time, topic, or clash of interest. Virtual platforms have made it possible for people to modify and customize interaction, whilst also keeping…

SEO and Lead Generation: Trends in 2019 and Beyond

It would be true to say that, even though, “Digital Marketing”, is a subsidiary of marketing, its scope is just as big. Digital Marketing encompasses various elements that make it a vast and diverse form of marketing. Digital Marketing can be broadly classified into two categories, organic and inorganic. The basic difference between the two…

Growing your Business in 21st Century

The current trends in marketing have seen a substantial innovation in all aspects. The entire paradigm of marketing has changed from what it was a couple of years ago. Traditional techniques of sales promotion have taken a back-step as more and more people are now looking to cut their cost on marketing. Forgoing the traditional…