Online Branding – Explore Opportunities to Boost Your Business Value

A brand is the sum total of all experiences of consumers and audience that combine
together to give an identity for your business. It is the means through which you can differentiate your business from competitors. How your brand is perceived by consumers depends on the quality of the product/services, the customer support, the position of the product/service in the market, the marketing communication and many other aspects

Lead Generation – How to Build a Pool of Consumers Interested in Your Business

Small, medium-sized or large, whatever your business is, one prime concern for you will be to continuously connect with people who are interested in your products or services. With the advent of the internet and smartphones, digital marketing took an important position in the marketing strategy of every organization. There was a time when having…

Social Media Marketing – How does it Help a Business?

In about 7.7 billion of the world’s population, 4.33 billion people are active on the internet. In other words, more than half of the world’s population is active on the internet. Over 80% of internet users from around the world have social media accounts. As the world is turning more and more digitalized, in order…

What is Social Media Marketing? Why it Relevant?

In the 21st century, we have seen the shift of paradigm for interaction from offline, or in-person basis to a virtual platform. Interaction is no longer limited by the constraints of physical presence, time, topic, or clash of interest. Virtual platforms have made it possible for people to modify and customize interaction, whilst also keeping…

SEO and Lead Generation: Trends in 2019 and Beyond

It would be true to say that, even though, “Digital Marketing”, is a subsidiary of marketing, its scope is just as big. Digital Marketing encompasses various elements that make it a vast and diverse form of marketing. Digital Marketing can be broadly classified into two categories, organic and inorganic. The basic difference between the two…