Social Media Marketing – How does it Help a Business?

In about 7.7 billion of the world’s population, 4.33 billion people are active on the internet. In other words, more than half of the world’s population is active on the internet. Over 80% of internet users from around the world have social media accounts. As the world is turning more and more digitalized, in order…

What is Social Media Marketing? Why it Relevant?

In the 21st century, we have seen the shift of paradigm for interaction from offline, or in-person basis to a virtual platform. Interaction is no longer limited by the constraints of physical presence, time, topic, or clash of interest. Virtual platforms have made it possible for people to modify and customize interaction, whilst also keeping…